Objective:
The Mystery Box feature is designed to boost player engagement and retention by providing an exciting daily interaction where players can reveal hidden rewards. By introducing an element of surprise, this feature encourages daily logins, increases player loyalty, and enhances the overall user experience on the platform. This feature can be tailored for various occasions such as Christmas, Easter, and more.
General Flow:
A dedicated landing page will be available within the brand, featuring content and information about the Mystery Box. Players will be able to choose from several boxes, but they will only have one click, meaning they can open just one box per day. Each box will contain a prize determined by a random system allocation based on defined probabilities and limits. Players will also have the chance to win nothing. Daily rewards will include bonus prizes such as Free Spins and Bonus Cash.
Figma prototype: https://www.figma.com/design/hm4G8SQldGe16NDmPLQKPW/Mystery-Box-2024-CR-3549?node-id=0-1&node-type=canvas&t=YoSU4jlhRksyQpVO-0
Brands Affected:
Requirements:
- Box Interaction:
- Multiple Box Options:Each day, players will be presented with multiple mystery boxes (e.g., 3 or more), but they can only select and open one box per day. Regardless of which box the player selects, they will always win a prize and once a box is opened, the other boxes will become unavailable and gray out.
- **Daily Unlocks:**A new set of boxes will be available daily at midnight, based on the player's local timezone. The boxes remain locked until the player clicks on one to reveal the prize.
- Prize Expiration: Players can claim for the Bonus prizes only for the day the box is open.
- Prize Distribution:
The prizes inside the boxes are determined by probabilities, limits, and multipliers set within Velox.
- Probabilities: These define the likelihood of a player winning a specific prize. Probabilities can vary based on the types of prizes available .
- Limits: Set the maximum number of rewards available, ensuring that the distribution of prizes does not exceed the predefined limits set in Velox. The field can remain empty, indicating no limit.
- Multipliers: Adjust the probability of winning a prize based on the player's tier, allowing for tier-based differentiation in prize allocation. Higher-tier players may have increased chances of winning better prizes through this multiplier system. Each prize should have a list of available tiers, where the VX user can configure the multiplier for each tier.
- The probabilities, limits for each prize, and the tier-specific multipliers for each prize will be provided by Keith.