Objective:

We aim to offer players a festive and engaging experience while boosting player engagement and retention. Through the Advent Calendar, players will be able to reveal daily rewards and surprises, encouraging them to return to the site regularly during the promotional period specifically during Xmas.

Flow:

There will be a landing page featuring content, terms and conditions, and information about the Advent Calendar. A widget will be accessible on the brand’s website from all pages. On the landing page, players can also click on a call-to-action (CTA) button that will direct them to the widget. Once players click on the widget, they will see the Advent Calendar and can click on a specific date. Each case will open as a popup, displaying a video or an image, the prize, and additional text.

Figma prototype:

**https://www.figma.com/design/iPCteLqQsBSUFI089umASO/Advent-Calendar-DES-666?node-id=0-1&node-type=canvas&t=F5ui2bIxwKJ4vcM9-0**

Requirements:

1. Case Availability:

• Daily Unlocks: Each day, a new case unlocks automatically at midnight based on the player's local timezone. The case remains locked until the player clicks on it to reveal the prize.
• Missed Days: Players can claim missed cases from previous days, depending on the "Case Expiration" setup. For example, if the case expiration is set to 24 hours, players can only claim it within that time frame, after which it becomes unavailable.

2. Case Interaction:

• Open Cases: Once a case is opened, it remains visible but grayed out, showing the prize the player won.
• Expired Cases: Expired cases (i.e., those past the set expiration time and players did not claim them) will also be grayed out and cannot be opened.
• Revisiting Cases: Players can revisit previously opened cases to see what they revealed (e.g., the prize for Dec 1 is shown but locked from being claimed again).
• **All expired or open cases should be gray out

3. Calendar Accessibility:

• The Advent Calendar will only be visible and accessible to players who meet specific conditions set up in Velox, such as Segments,Tiers and etc.
• If no PVS Currency or Celesta Segment (Segment ID) is selected, the calendar should be available to all players.

4. Prizes Distribution: